Thursday, November 10th
Time: 1:30 p.m. to 2:30 p.m.
Location: Meeting Room 1.
How Mobile Apps Are Transforming Homebuilding
The world of searching for new homes is changing to include the digital buyer. The most innovative way to create happier buyers, increase social media presence, add more traffic to a website, and most importantly, more referral sales, is the sharing of a personalized mobile app.
INCLUDED WITH YOUR BIS SHOW PASS
Interested in a tabletop at this pop-up event? Register here. There are a limited amount of tabletops at this pop-up.
+ Robert O’Shaughnessy, President of Online Marketing, New Ground Public Relations Marketing, MBK Homes
Robert is President of Online Marketing for NewGround. He works directly with clients on a variety of online (and offline) marketing techniques including content and email marketing, SEO & SEM , display advertising, and reporting and consultation that includes close analysis of website traffic and conversions. Clients get ROI-based solutions that result from smart media buys, quantitative analysis, analytics, creativity, and the power of collaboration. Robert’s experience has spanned many industries, with the bulk of the experience over the past eight years being real estate focused.
Robert frequently publishes and speaks on digital marketing techniques and trends and is periodically hired for hands-on day training sessions.
Robert graduated from Boston University with degrees in English and History and began his career as a teacher and writer.
+ Lauren Gardner, Senior Sales and Marketing Coordinator at MBK Homes LLC
Lauren Gardner is the Senior Sales and Marketing Coordinator at MBK Homes LLC. Gardner oversees the budget for all marketing and model costs, develops and maintains a strategic social media marketing plan for community specific digital marketing, as well as the overall corporate social media management, in conjunction with the Marketing Manager.
+ Amanda Berger, Marketing Manager, MBK Homes
Amanda Berger is the Marketing Manager at MBK Homes. Berger helps develop, implement and execute strategic marketing plans for the organization in order to attract potential new home buyers and retain existing ones.